Quality Experimentation

Website Optimization Through Quality Experimentation


I talk about quality experimentation methodology, overcoming fear and ideas about how to generate experiment ideas.  My intended audience is small to medium size businesses with functioning sites that are looking to improve through increased conversion.

Learning Objectives:

  • Why we optimize
  • Overcoming fear of optimization
  • Optimization best practices
  • Experiment ideas and examples
  • Google Optimize BETA closer look


Mid level.