Sessions

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Tips to Shield Your WP Site

Description:

How to increase security and protect your WordPress site against possible attacks. Rodrigo Donini share some of his experiences in projects he has already worked on.

Learning Objectives:

– Improve security
– Prevent malicious attacks

Prerequisites

Developer

 

Future of WordPress in Toronto (continued)

Continuation of previous session

Little Things Make a Difference

Little Things Make a Big Difference

Description:

So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse? Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly? This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.

Learning Objectives:

  • How to add finesse to a WordPress website
  • Some of the tips/tricks that can make a site more user-friendly

Prerequisites

Basic WordPress

 

7 Google Analytics Mistakes

7 Google Analytics Mistakes Holding you Back & How to Fix Them

Description:

Your website has a powerful story about your business.  This seminar will tell you how to get that story from your Google Analytics by avoiding seven common mistakes probably holding you back.

We’ll start with installing Google Analytics and why WordPress plugins simply your life.  Then we’ll move into common errors and how to stop making them.

After the seminar you will be able to hear your website’s compelling story about your business and customers.  You will be making strategic decisions about things that matter your business.

Learning Objectives:

  • Which reports help you the most
  • Which performance indicators matter
  • How to track online campaigns in social media, email and more.

Prerequisites

Beginner

 

Organizing Your Content

Organizing Your Content- Pages, Posts,Categories and Tags

Description:

In this session, attendees will learn how and when to use Pages vs Posts and how to organize their posts using Categories and Tags.

Learning Objectives:

  • When to use Pages
  • When to use Posts
  • How to organize Categories
  • How to make use of Tags

Prerequisites

No prior knowledge required

 

Canoes to Content Creation

From Canoes to Content Creation

Description:

During my session I’d like to share how WordPress, Youtube and perseverance has led me from building cedar-strip canoes to producing short films to finding full-time work as a digital marketer and content creator.

Learning Objectives:

  • Understand that it may be a slow start but to keep at it, perseverance is key
  • There’s a weird correlation (it seems) between blogging/content creation and success. Inbound marketing isn’t quick but it works. Not just for business but for living a cool life.

Prerequisites

Basic level of knowledge

 

Optimizing for High Traffic

Optimizing WordPress for High Traffic Websites

Description:

At BiblioCommons, we use WordPress to power BiblioWeb, a SaaS product that provides websites for public libraries and has over 7,000,000 page views per month. As our web traffic has grown, we have faced a number of scaling issues and have learned a few hard lessons. This presentation will cover some of the patterns and practices we follow to keep everything running smoothly. Topics discussed will include the WordPress REST API, caching strategies, helpful plugins, monitoring tools, and more.

Learning Objectives:

Attendees can expect to walk away with practical knowledge that they can use in their day-to-day development. They will also learn about some default WordPress behaviours which can cause performance problems, but have simple solutions.

Prerequisites

This session is primarily meant for developers, but aspects will be beneficial to a broader audience as well.

 

Web Building Business

Building and Running a Successful Web Building Business

Description:

Topic says it all :).  From startup to established. Sharing the secrets of running a successful business. (The session name could change slightly)

Learning Objectives:

  • Have a clear understanding of the challenges in starting a web building business
  • What do you need to start?
  • What I have learned in my 25 years as a business owner
  • How to maintain the business
  • Other “Secrets” to having a successful business

Prerequisites

All the attendees need are a curiosity to learn about starting and/or maintaining a web building business.

 

Navigating the Censored Web

Description:

As the WordPress community and its users increasingly become more transnational in its breadth and reach, new issues and challenges have begun to arise. With his experience working from behind the Great Firewall of China, John will discuss the current status of global Internet censorship, the rise of “Internet Sovereignty, and how web site owners and developers can best reach users and community behind restricted national networks. This is intended for WordPress developers of all skill levels, WordPress beginners, business people and those interested in the greater climate of the Web.

Learning Objectives:

  • Understand how web access is restricted in major business markets around the world (China, Turkey, Russia, US, India, S. Korea, etc) and how it affects WordPress
  • Understand how a growing acceptance of “Internet Sovereignty” in some countries, a “sovereign” Internet defined by physical borders, can threaten open source projects and communities like WordPress.
  • Understand how the Great Firewall of China differs from other methods of global censorship using personal anecdotes from time working there and data collected afterward.
  • Learn how to build a WordPress site so as to reduce the likelihood of a site being blocked or have access restricted in countries with changing laws around internet access
  • Design tips on which plugins cause issues, what functionalities decrease performance due to in-country restrictions, and what may block a site.
  • How you can get involved in keeping an open web through various organizations around the world.

Prerequisites

Accessible to All

 

MVC in Plugin & Theme Development

Template code in functions kills kittens: using MVC in WordPress Plugins and Themes

Description:

A primer for using MVC in WordPress. A path to cleaner, more readable and maintainable code. Definitely for intermediate developers to hone their skills further.

Learning Objectives:

  • create plugins and themes that not only adhere to WP coding standards but standards of Object Oriented PHP as well.
  • be a good citizen of the open source community by creating readable code.
  • learn how to not kill kittens

Prerequisites

PHP/plugin/theme development experience.

 

Future of WordPress in Toronto

Description:

Open discussion about programming planned for WordPress Toronto: Teaching Kids Code, Content for Coders, Outreach to BIAs. Everyone interested in WordPress is welcome to attend and share their opinion.

Learning Objectives:

The desired outcome is to know what members of the WordPress community want, and give everyone an opportunity to participate in the discussion and the community.

Prerequisites

Everyone is welcome

 

Preparing a Plugin for Translation

Description:

You have a plugin, but you want users to be able to use it in their native language.  Learn how to get it ready for translation, things to watch out for, and tips for maintaining it as you change the plugin over time.

Learning Objectives:

Be able to take a plugin with strings that can’t be translated, and be able to go through and add the ability to translate

Prerequisites

Some code/development experience

 

Blog to be a Community Activist

Description:

How To Use Your Blog to be a Community Activist
Having a WordPress site can open opportunities to build
collaborations in communities to address key issues that
address your community and concerns.

The opportunity to connect community stakeholders and
share information to keep the community updated on
planning, zoning, schools, policing and policies influenced
by local, state and federal influences.

The building of Personal Learning Communities that
connects building Personal Learning Networks and
bonds Personal Learning Families is aided by the
digital connections that people create. The use
of SoLoMo – Social media connections that connect Local
communities to take actions that encourage Mobile
technologies.  

Social Media is surpassing the ability to create social
changes on issues that people and communities find priorities
to their concerns. Local access to information and
resources is more effective to keep information fresh and relevant.
Mobile technologies allow for distances to be covered with
news breaking results and build community pride and awareness.
Technology has changed how social issues are addressed and even
supported. WordPress with its tools, widgets, gadgets and
environmental adaptability to post diverse content is a powerful
tool to encourage social change on a local, national and
even global scale.

WordCamp brings together the diversity of talents, skills and
abilities that can invoke change almost instantly.

 

Learning Objectives:

  1. How to integrate digital content into relevant learning.
  2. Understanding the complexity of written word to understanding the application to motivate others.
  3. The value of research and quotes from known authors and bloggers.  

Prerequisites

Basic knowledge of the web and understanding of how WordPress works.

 

Add Some Sass to your next project

An introduction to Syntactically Awesome Style Sheets

Description:

My intention is to introduce developers to Sass and task managers , which will make their lives a lot easier when designing their sites

Learning Objectives:

  • i want them to try sass because once they do they will never go back
  • it will make their understanding of css better because they can test things on the fly and see the results instantly.

Prerequisites

Ideally a basic understanding  of html css, and js

 

Mobile Friendly WordPress

Fast & Deadly: WordPress Websites Need To be Mobile Friendly: An Advertiser’s Perspective

Description:

The core principles of a great user experience are Content, Design & Functionality, and Speed. Some people say that we are living in the golden age of user experience but far too often we are technically trudging behind in providing rich and useful experiences and we especially lag behind when it comes to mobile-friendly websites. In fact, 53% of people will abandon a mobile site if it takes more than three seconds to load. Speed is a developer’s problem, a designer’s problem, and also a marketer’s problem. This presentation provides global and Canadian-specific facts and figures about how we are failing people visiting our websites and also covers the ways we can be improving our WordPress websites.

Learning Objectives:

  • Understand that our websites are slow
  • Understand that our websites are not mobile friendly
  • Understand why these two things are problems
  • How we can go about fixing our slow and mobile unfriendly websites
  • The importance of all getting our WordPress websites to be mobile friendly and load quickly

Prerequisites

All Levels

 

Becoming Known

Description:

Intermediate Users would be the intended audience. This session I will be talking about how to utilize  your content, re-purpose it to become known as an expert in your field – no matter what you want to do or where you are in your career. The process is the same. I say Intermediate users because they have content to use – however, any audience will get something out of it. I will discuss how to move from their WP Website to utilizing plug ins and social media to create and repurpose the content.

Learning Objectives:

  • Identify what they want to be known for
  • Understand HOW to repurpose content they already have the right way
  • Discover how combining relationships with content drives influence
  • Understand how to reach international influencers In Real Life starting from online ground zero.

Prerequisites

An idea of what they want to be known as the expert for.

 

Start a Community with BuddyPress

Description:

WordPress is a great platform where you can quickly create a web presence, but do you want more engagement? Do you want to take your web presence to the next step and build an online community? If this direction sounds exciting, then BuddyPress is the right plugin to get there with minimal fuss!

BuddyPress is a fun and flexible plugin that can be used to build online communities, teams and groups on top of the WordPress platform. BuddyPress lets you add extended member profiles, activity streams, user groups, messaging, notifications and more.

Although the installing and configuring BuddyPress is not hard, you probably want to consider adding the plugin after you already have a basic understand of WordPress.

Learning Objectives:

  • BuddyPress Introduction
  • BuddyPress Site Examples
  • How to install BuddyPress
  • How to configure BuddyPress
  • Demo of the BuddyPress User Experience

Prerequisites

Intermediate WP operational knowledge

 

Community with Human Voice

Creating WordPress community with the human voice

Description:

Description: People in the WordPress open source project spends a lot of time and energy supporting live events, like meetups and WordCamps. In this talk we’ll talk about the science of human connection, and how live events support the WordPress project by creating a participatory and welcoming community, by talking!

Learning Objectives:

  • If you’re a talker, make some space with your ears and learn what other people have to say.
  • If you’re a listener, share your thoughts and enrich someone else’s understanding of the world around them.
  • If you’re an organizer, make the space for people to feel safe to open their mouths in a way that helps everyone.  

Prerequisites

none

 

Headless and Brainless WP

A Primer into what Headless and Brainless WP even means

Description:

Now that WordPress has an amazing Rest API, there is a lot of buzz around “Headless” or “Decoupled” sites. However, these are mostly covered with “how-to” and not “what this is” articles. My presentation aims to provide a higher level insight into what it means to be using WordPress, JavaScript and the Rest API, all in tangent. It will go into the Pros and Cons of using Limbless, Headless, and Brainless WordPress.

Learning Objectives:

  • Understand the differences between Limbless, Headless, and Brainless WordPress configurations
  • Structure their next non-traditional WordPress site with confidence using the proper solution for the task at hand
  • Begin using WordPress as a development platform for cutting edge web solutions

Prerequisites

Basic Plugin / Theme Development

 

Learned at Coding School

Everything I needed to know about life, I learned at coding school.

Description:

This session is for those that are thinking of upping their coding game and attending a coding bootcamp. It is intended for anyone who wants to know more about those coding camps and whether it is right for them or not.

Learning Objectives:

  • What level of skill do I need going into this?
  •  What kinds of schools exist?
  • What questions should I ask before I sign up?
  • What can I expect to learn?
  • What are the pros and cons?

Prerequisites

None

 

WordPress goes Serverless

Description:

Creating secure web hosting environments that scale is no easy task. There’s a new approach to this and it’s called Serverless Architecture. Industry leaders are predicting idea this to have a significant impact on how developers build and maintain sites in the future.

What can WordPress gain from Serverless Architecture?

Taking WordPress Serverless means hackers have nothing to hack, sites can serve millions of hits per day with zero downtime and deliver those pages faster than any traditional web hosting product.

I would like to demonstrate the benefits and how-to of taking WordPress Serverless. This would include a basic level understanding of what Serverless is, limitations, benefits, and tools available.

Learning Objectives:

  • What Serverless Is
  • What WordPress can gain by going Serverless
  • How secure is Serverless WordPress
  • How far can it scale (millions of hits per day, global audience)
  • How fast it can deliver
  • Serverless workflow with WordPress
  • What tools are available

Prerequisites

Basic knowledge of web hosting and WordPress

 

9 SEO Health Check Points

And an Execution plan for your WordPress Website

Description:

Before starting with keyword research, writing great content or even looking for links to reference your site, the most important thing is to make sure that your site has passed the health standards for SEO.

SEO without implementing certain fundamentals will lack results.

If certain health checks are not conducted on your WordPress site, it can completely destroy your SEO.

In this session, we explore on what health checks and resources you need to review prior to launching your SEO efforts for your website. In addition, we go through a proper SEO execution plan that you can implement to help your WordPress site rank higher in the Search Engines.

Learning Objectives:

  • Checklist that helps with better SEO with a WordPress website
  • Overview of the best plugins used for SEO
  • Implementing patches for a better side performance which in turn helps in SEO
  • SEO execution plan for any WordPress site

Prerequisites

Anyone can benefit from this talk.

 

Level up on Building Forms

Description:

A required feature of any website these days is a contact form. There are many free and premium plugins for WordPress that can be used to create simple contact forms, surveys and quizzes, user generated content, email marketing captures, or even complex conditional ecommerce checkouts.

We’ll go through the options in what forms plugin will allow you to make the form that suites your needs. Also, we’ll look at some features that makes your forms easier to fill out than others.

Learning Objectives:

  • Understand that not all form plugins are created equal
  • Understand what challenges users have in filling out forms
  • Be able to pick the right form plugin for your needs

Prerequisites

Be able to install plugins

 

Plugin Release Workflow

An example with WP Rocket

Description:

Releasing a new version of a plugin for more than 200 000 websites is a sensitive process that needs to be carefully planned out.

In this presentation, I’ll talk about the structure & processes that our team has put in place for releasing a new version of WP Rocket, as well as the tools we use to plan, track & test to ensure a release as smooth as possible for our customers.

I’ll get into development workflow, but also everything that happens before and after: release scope, translations, communication planning & more

There is something for everyone, but it’ll be most interesting for teams or agencies creating a WordPress product

Learning Objectives:

  • Learn the work involved behind the scene of a big WordPress product
  • Discover new tools & ways to improve your workflow
  • Benefit from our experience

Prerequisites

Accessible for everyone

 

Extinction of Local Business

How WordPress can help stop the extinction of the independent local business.

Description:

Technology continues to move fast, and many independent local businesses have been trying desperately to keep up with the trends anyway they can.

  • Most have invested in a website.
  • Most have done email campaigns with something like MailChimp.
  • Some are using Facebook, Snapchat, Instagram and other forms of social media to interact and connect with their customers.
  • Some use digital displays in stores to showcase specials offers.
    But a storm has arrived. An avalanche of technology has emerged that engages consumers differently and these changes will impact the way consumers experience shopping in-store and online.
    For instance, everyone seems to have an app or want one. Most large chains, malls or successful independents have led this charge. It is easier to browse through the internet than hunting through the malls and the plazas.
    Inside stores, things are changing rapidly as well. Chains now have digital kiosks that allow users to browse, order products and skip lineups altogether. Not only does it make the experience more efficient, but it’s also an extremely effective way of upselling other potential products. And it’s fun for the consumer.
    And Robots aren’t coming, they’re here. Big organizations are investing huge amounts of money into robotic technology in order to leverage their data for Machine Learning and Deep Learning. Making the shopping experience even more powerful and targeted.
    As a local independent business, these trends are moving too fast to keep up with. Time is scarce and often times so are resources. What is really needed are strategies and affordable tools to ride this wave. If local businesses cannot keep with the consumer’s taste in these shiny new objects, they will wilt away. It’s not about reinventing the wheel, but about keeping place as a key spoke in the structure.
    As a WordPress expert, you have tools that can help these businesses stay as an essential spoke in that wheel. What you need is a roadmap to help navigate that journey, and you need tools that can deliver the plan.
    This session discusses what such a roadmap could look like, and what kind of WP tools and implementation may be needed to bring that roadmap into reality. The session will also show how to customize such a roadmap for a particular business.

Learning Objectives:

  • Shared knowledge on consumer technology tools that are being implemented…
  • Know how to create a “doable” plan to help a local independent business
  • Actionable tactics that can be done for short term and long term benefits for the business
  • Ideas on how to stay in tune and evolve the plan and execution over time

Prerequisites

Experience with WordPress and a desire to continue to leverage this platform.

 

Web Accessibility

Maximize Usability through Web Accessibility: making your WordPress website more accessible to those who identify with disabilities

Description:

By now we’ve all heard the term “Web Accessibility”, but what does it actual mean? and why should you even care?
If you aspire to have your WordPress website or sites usable by 100% of the internet audience out there, then you must consider those that identify with disability, whether it be physical or mental.
I’ll explain what Web Accessibility is, why it’s important, and how it can be used. We ill cover the different types of Web Accessibility and how it applies / benefits those who need them.
I also show you how you can add some simple to complex Web Accessibility techniques to enhance the usability of WordPress.

Learning Objectives:

  • Understanding why web accessibility is important
  • Understanding how web accessibility works
  • Understanding how to apply web accessibility to WordPress

Prerequisites

The only thing you should know is how to put together a WordPress website, and bring an open mind.

 

WP Will Change Your Life

Description:

WordPress is software like no other. Businesses harness its versatility. Creative skills are mastered with it. It unifies individuals from diverse backgrounds. Yet to so many, it remains “just” software. As a blogger, web designer, marketer, educator, and entrepreneur since long before its existence, I’ve watched it grow into a worldwide phenomenon. My own path to success is intertwined with a decade of WordPress use. Clearly, there’s more to this software than just a free install. Discover how WordPress will completely change your personal and business life for the better, if you let it! This is an introduction to my concept of The WordPress Lifestyle (#wplife) which is all about community. It goes far beyond merely using WordPress to support one’s livelihood. It includes education, inspiration, art, experiences, relationships, and so much more.

Learning Objectives:

  • Be shocked and amazed at how amazing people in the WordPress community are
  • Find out about the power of the WordPress community
  • Improve your life
  • Actually meet someone new in the WordPress community to network with
  • Learn about work-life balance
  • Determine how you fit into the WordPress Lifestyle (#wplife)

Prerequisites

Just use WordPress.

 

New CSS Toys for Themes

Description:

Check out all newest things that CSS can bring to WordPress theme development: CSS Filters, Feature Queries, Native Mixins, Grid Layout, Native Variables, and more. Learn how they work and when to use them. For theme designers.

Learning Objectives:

  • CSS Filters
  • Feature Queries
  • Native Mixins
  • Grid Layout
  • Native Variables

Prerequisites

A basic understanding of theme development.

 

Introduction to Ad Ops

Description:

Get a quick intro into the online advertising world.  Then, get a crash course in putting advertisements on your website.  Learn what free plugins are available, and how you can best work with them.

Learning Objectives:

  • Basic Ad Industry terms
  • How to put AdSense on a site
  • Plugins for optimizing ad placement
  • Segmenting your site into multiple revenue categories

Prerequisites

They should know how to make a site and navigate the admin

 

How to Monetize Your Plugins

Description:

The tools you’ll need to monetize effectively on your plugins. What the plugin purchase journey should look like. And how to use your plugin as a lead generator for other more profitable services.

The intended audience is those considering becoming plugin/theme developers or those whom already are plugin/theme developers and are looking to turn their craft into an income generator.

Learning Objectives:

  • Tools required to setup a simple payment & licensing system
  • Tools and systems to communicate with purchases to maximize revenue.
  • How to generate interest and traffic to your plugin
  • How to find a plugin idea that’s worthwhile (create a plugin that people actually need)
  • Language and strategies that maximize conversions on plugin purchasing.

Prerequisites

Should be at least a WP developer already. It’s best if the people are entrepreneurs or are looking to turn managing their plugins into a business. Must know their way around the WP dashboard.

 

Better Social Sharing Plugins

Description:

Great content takes a long time to create, sharing it on your social platforms shouldn’t! This talk compares several popular WordPress plugins for content scheduling and automating social media posting. It will also cover other useful, non-WordPress services to help create beautiful social graphics, build your blog following, link your social accounts and automate your efforts.

Learning Objectives:

The audience will walk away with a list of free (and low cost) tools they can use to:

  • create a content calendar
  • build their mailing list and automatically share posts to social platforms
  • knowledge of other services to enhance the look of their social posts

Prerequisites

The attendees should know how to install plugins and have a basic understanding of using the WordPress admin.

 

Intro to WordPress Security

Description:

WordPress security is a growing concern, with over 15,000 hacked sites last year alone. I will cover how to keep a WordPress site secure for non-programmers. This includes an understanding of how hackers get access to your site, learning how to limit security risks, a comparison of the most popular security and backup plugins and how to use them, as well as how to get help if your site has been hacked. This talk is helpful for WordPress users, who don’t have strong programming knowledge.

Learning Objectives:

The audience will walk away with a list of immediate steps to take to secure their sites. This includes:

  • know how to properly backup and restore their site
  • know which free plugins to install and how to use them
  • have knowledge of advanced steps to explore, after they have mastered these beginner steps

Prerequisites

The attendees should know how to install plugins and have a basic understanding of using the WordPress admin.

Building SaaS on WordPress

Description:

Have a great idea for an app?  Did you know that WordPress and it’s ecosystem can help you rapidly develop a prototype or even a production system?  See how we’ve leveraged WordPress to create a successful SaaS business and get tips on how to get your own project started.

Learning Objectives:

  • Learn what makes WordPress a good app platform right now
  • How will WordPress continue to evolve to be even better
  • What specific plugins & resources are the most useful in a SaaS context
  • Learn best practices when it comes to feature design

Prerequisites

All Levels

 

Quality Experimentation

Website Optimization Through Quality Experimentation

Description:

I talk about quality experimentation methodology, overcoming fear and ideas about how to generate experiment ideas.  My intended audience is small to medium size businesses with functioning sites that are looking to improve through increased conversion.

Learning Objectives:

  • Why we optimize
  • Overcoming fear of optimization
  • Optimization best practices
  • Experiment ideas and examples
  • Google Optimize BETA closer look

Prerequisites

Mid level.

 

Virtual Reality for WP

The Future is Now! Virtual Reality for WordPress

Description:

There’s a lot of chatter about Virtual Reality (VR) at the moment with everyone from CBC to McDonalds using 360° VR content to enhance their stories and to promote their brands.

In this session we will cover the basics of creating and adding 360° VR content to your WordPress site. We will also explore ideas to creating 360° VR experiences for your audience to enjoy.

Learning Objectives:

  • Learn about the necessary tools to create 360° VR content.
  • Use plugins and services to add 360° VR content to your WordPress site.
  • Explore ideas on how you can use 360° VR content to enhance your content.

Prerequisites

No prerequisites required to attend this session. Just bring your laptop, your smile & willingness to learn!

 

Cheap Outsourced Site Building

The cheapest wordpress ever sold

Description:

The starting idea is :
– As a freelance who build website using pre-made theme, I hear sometimes, developers say that it is wrong and that it decreases value of website creation ( lower prices due to less development, less flexibility, less functionality, lesser performances etc…).

This statement is arguable but it’s not the main topic of my talk.
But this statement lead me to thought about what could possibly be the cheapest “professional” wordpress you can buy ? (Using freelance platform like Fiverr for example)

So before the speak, I’ll create a website using only freelances from fiverr ( logo design, wordpress creation, content etc…) to see how cheap I can get a wordpress website.

The talk will be basically the presentation of the different steps of this wordpress creation, the costs, limits or problems encountered.
Some sort of light and refreshing talk ( and funny maybe, who knows :p)

So no particular level of wordpress needed.
It could be interesting for :

  • Client ( small business / freelance / anybody who could need a wordpress website)
  • Agency / freelance developers ( a view on contestants prices / services)
  • Curious wordpress users
  • People concerned by social / globalization / philosophy ( maybe ^^)

    ps : If you don’t know Fiverr, it’s a worldwide freelance website. That means, from canada you can hire someone from a developing countries, and pay him at “developing countries” rate ( i.e. : 5$ for a logo)

Learning Objectives:

  • First of all an answer the main question :
    • what is possibly the cheapest (professional) wordpress website ?
  • I see this talk as an introduction to different topics that people might want to explore :
    • economic : How much does this represent ? How many freelances do “live” with wordpress ? how Freelances from fiverr can live with selling 5$ logo ?
    • Social / Moral : Positive/ negative aspect of globalization. Is it a good thing for everybody ? Or only for rich developed countries who can “take advantage” of those very cheap freelances ?
    • Marketing : targeting and positioning : why different wordpress freelances won’t target the same customer (i.e. : a freelance developer, me, a cheap freelance from fiverr)
    • Technical / design : Is the website created secured ? Is it well designed ? ( I will partially answer this question int the conclusion of my talk)
    • Human : Is it a good thing to never meet someone you work with ? ( positive aspects of internet and the worldwide connection versus the less “human” exchanges during work)

Prerequisites

  • No particular level or knowledge required)
  • An experience in website creation (especially the “cost” part) would be a plus ( to compare costs / level of services)

 

Sketches: Universal Language

Description:

In this talk you’ll learn some very simple steps to create sketches and wireframes that you can add to any development ticket or website related problem you’re discussing.

The intended audience is non-designers who are interested in learning how to use visual aids to convey ideas and explain problems.

Learning Objectives:

  1. Anyone can sketch – We’re not talking Michelangelo level work here, but if you can draw simple shapes (arrows, lines, squares) then you can speak the universal language of sketches.
  2. Get started – I want people to feel empowered that they can just try a few quick sketches or wireframes and just get them out there for others to see how they want to solve a problem.

Prerequisites

No prerequisites are required for this talk.

 

WordPress, Design, and You

Description:

User Experience (UX) design is such a hot industry today with no shortage of Medium articles telling you how to break into UX. There’s detailed talk about portfolios, which courses to take, and whether designers should learn how to code, among others. What they seem to miss, though, is the ‘getting started’ part: How do you do a design project and ensure that it gets from discovery all the way to deployment? If design portfolios are about the projects that you’ve brought to life, then how do we do them and build them well?

In this session, we will be looking at the design process and the Elements of User Experience. We will be reviewing the milestones inside web projects and the activities that make it successful. You will learn what makes great websites great, and what makes designers advocates for their own work.

Design is finally having its golden age. Will you be a part of it?

Learning Objectives:

  • Switch from ‘design = “make it pretty’ to ‘design = problem solving’.
  • Get acquainted with the design process (especially for WordPress sites)
  • Apply Jesse James Garrett’s “Elements of User Experience” to deliver human-centered products and services
  • Become advocates for your work through case study writing (a key requirement for design portfolios today)

Prerequisites

None

 

Compare Meta Box Frameworks

Compare and contrast custom meta box frameworks

Description:

There are a number of ways to add custom meta boxes to WordPress admin, from coding against core functions through code API frameworks to GUI interfaces. All of these have a place, but which is the right one for your project, code style and coding level? In this talk I will provide code examples and illustrations of the code techniques for each of the methods.

Time permitting, I will also show you how to extend the frameworks.

Aimed at all levels of developer because of the range of options covered.

Learning Objectives:

By the end of the session I would hope that:

  • you will have knowledge of custom meta box frameworks
  • you will be able to use and extend them
  • you will be able to make an informed decision as to what methods will work best for you when working with custom meta boxes.

Prerequisites

Must know what a custom meta box is. This is a wide ranging talk for developers as the technical level ranges from UI configuration all the way through to advanced class manipulation.

 

Ambassador Program (at Local Restaurants)

Details of the Ambassador Program

SEO with Structured Data

Scheme your way to more SEO traffic with structured data

Description:

Are you serious about SEO? Do you want to attract more clicks by making your pages stand out in search results?

It began with an open community effort led by Google to promote standard structured data in a variety of online applications. Designed to give users a sense for what’s on the page and why it’s relevant to their query, this text-based organization of data is included in a page or app and served from the web.

Websites see more and better search generated traffic by adding to their pages Schema.org structured data for their products, events, organization, people, contact information and other things. By implementing Schema.org markup, you can promote the content in your site and see more attractive and useful snippets in SERPs. Google hasn’t made structured data a ranking factor yet but you can see for yourself that structured data improves your click through rate.

Schema.org markup is a must for everyone serious about their website’s search engine optimization.

Learning Objectives:

In this session, you’ll learn:

  • the opportunities to outrank competitors and draw more interest from searchers with structured data
  • the options that make the most sense for your website and business so you can start using structured data markup
  • plugins and services to implement these techniques
  • services to structure, prototype, test, analyze and report on the search-related data added to your pages

Prerequisites

This presentation is geared to intermediate to advanced WordPress folks. A basic understanding of SEO is recommended.