Plugin Release Workflow

An example with WP Rocket


Releasing a new version of a plugin for more than 200 000 websites is a sensitive process that needs to be carefully planned out.

In this presentation, I’ll talk about the structure & processes that our team has put in place for releasing a new version of WP Rocket, as well as the tools we use to plan, track & test to ensure a release as smooth as possible for our customers.

I’ll get into development workflow, but also everything that happens before and after: release scope, translations, communication planning & more

There is something for everyone, but it’ll be most interesting for teams or agencies creating a WordPress product

Learning Objectives:

  • Learn the work involved behind the scene of a big WordPress product
  • Discover new tools & ways to improve your workflow
  • Benefit from our experience


Accessible for everyone